Came across a great Business 2 Community article today for new publishers looking to put together a custom magazine design — includes tips on getting your content organized, creating your dynamite content (which is absolutely essential in today’s competitive magazine marketplace), and working with your magazine designer.
My one suggestion for new publishers to add to the story would be to bring a designer on board at the beginning of the process — even before the editorial is under way — as design considerations can often have a huge influence on the nature of the editorial itself. For instance, if you’re looking to create more of a graphic, photography-driven magazine with a modest number of pages (due to printing budget restrictions and other factors), you should probably consult with an experienced magazine designer to establish recommended word counts prior to writing the editorial. But no matter what your vision is for the magazine, having your editorial and design expectations aligned properly is essential to creating a world-class publication.
Regardless of the subject matter of your mag, planning is key to the success of your entire venture. And beyond what is covered in the article, of course creating a professional magazine media kit to market to prospective advertisers is essential. We’ve also put together our own magazine publishing primer and compiled a list of Top 10 magazine printing tips for new publishers.