Make Sure Your Magazine Copy is Professionally Crafted and Ready for Primetime.
At Picante, we put a great deal of time and effort into ensuring that our clients’ magazines are visually dynamic and engaging, and that the design content of an issue is flawlessly put together before going to press (or digital publication). Design is, after all, what readers tend to notice first, and what continues to keep their attention throughout the pages of an issue.
However, magazines aren’t just about design — the editorial content is every bit as important, and in many cases is what readers will take with them, share with others and keep them coming back from issue to issue. So making sure that your copy is professionally written, grammatically correct and free of embarrassing typos is an essential part of the magazine publishing process.
Unfortunately, some publishers — especially those with smaller staffs and fewer hours to dedicate to each issue — neglect to allocate adequate time and resources to editing and proofreading. Skipping this important step, though, can lead to an amateurish feel that reflects poorly on your magazine and turns off readers and prospective advertisers. In today’s tight publishing market, projecting a polished, professional feel — and making sure that you outdo and outshine your competitors — means ensuring that every aspect of your magazine is as complete and finely honed as possible.
What Kinds of Editing Services Does Picante Offer?
Editing generally falls into three main categories: heavy editing (also known as line editing), copyediting and proofreading — and Picante can assist you with whichever level of service you may need.
Heavy editing, often applicable to copy that is in “first-draft” status, addresses issues with writing style and clarity of message. For these kinds of situations, all the central ideas may be down on paper, but the copy might need some finessing/reorganizing to craft it into a coherent, reader-friendly article that is worthy of sharing with others. During heavy editing, an editor may wish to add, delete or rearrange ideas to streamline the flow of an article, and in some cases, the editor might add more of a “voice” or viewpoint to make the copy more engaging and appealing to readers.
Copyediting, on the other hand, is more geared toward correcting spelling errors, grammatical errors and style inconsistencies (e.g., ensuring compliance with the AP Stylebook or Chicago Manual of Style). This level of editing also may focus on clarifying any ambiguous or vague statements.
Proofreading is usually one of the final steps in the magazine production process, to ensure that all fact-checking has been completed, all typos have been corrected and any previous copy issues have been addressed. While this is a “lighter” form of editing, proofreading is vital to preventing any unsightly errors from making it into the final publication.
Depending on numerous factors, different stories may require different levels of editing attention. For some stories, only a copyedit and proofread might be needed, whereas others might require a more extensive reorganization. To streamline the editing process, at Picante we often combine the heavy editing and copyediting stages early in the editorial process, followed by a final proofread before sending a magazine out for publication.