So you have a great idea for a new magazine. You have some or all of the editorial copy ready to go for the first issue, but you don't have enough advertisers signed on to support publication costs. And, of course, you don't have the circulation numbers to help you market to prospective advertisers. In short, you've found yourself in a common conundrum faced by many new magazine publishers. So what to do?
2015-05-17T21:20:38+00:00By Picante Publications|
For entrepreneurs new to magazine publishing, media kits are an indispensable marketing tool. But you may only have one chance to make an impression with any given ad buyer, so getting the design, feel and messaging of your media kit right is essential to hit the ground running with your marketing plan.