if you're a publisher of any kind, from magazines to annual reports to catalogs and beyond, you'll likely have to make yourself familiar and comfortable with the printing process and educate yourself on how to plan for and request print bids. This post will help walk you through this aspect of the publishing business.
Magazines can serve a number of valuable objectives for hospital organizations looking to get their many public outreach messages out to the population of a local or regional service area. In this post, we lay out the path to help you get your hospital's magazine up and running, as well as cover some design tips to consider when developing the magazine's look and feel.
Few aspects of a magazine, except perhaps the overall quality of the design itself, can drastically impact the reader experience — positively or negatively — quite like the quality of photography used in an issue. At its best, photography can act in a kind of synergy with the magazine's layout elements, lending a sense of artfulness and professionalism to an otherwise-solid design sensibility. And at its worst, low-quality shots can undermine all the hard work the magazine designer has put into his or her creation. This article is intended primarily for new magazine publishers who need some help getting their photography up to snuff.
Whether you're new to the magazine publishing business or not, finding a solid, reliable company to outsource your design with is one of the most important tasks in setting up your team. For publishers with dreams of seeing their publication take off and thrive, their design firm can be a pivotal partner in the success of the venture for years to come.
When new clients contact us about a magazine publishing project, one of the most frequent questions they ask us is, "How does your magazine design process work?" Especially for new publishers, the transformation of their editorial copy and photography into a gorgeous, professional work of art worthy of display on any newsstand anywhere might seem a bit mysterious and complicated. So we thought we'd try to shed a little light on some of the mystery and show you just how easy our design process is.
Came across a great Business 2 Community article today for new publishers looking to put together a custom magazine design — includes tips on getting your content organized, creating your dynamite content (which is absolutely essential in today's competitive magazine marketplace), and working with your magazine designer.
Quick — what's the first thing you notice about a new magazine on the rack? The nameplate? The cover shot? Perhaps. But I'd argue that the first thing you notice, whether you're consciously aware of it or not, is the design.
For magazine publishers looking to maximize their profitability, minimizing printing costs (without a significant drop in quality or reliability) is essential. At Picante, we've been dealing with printers for many, many years now, from small corner print shops to behemoth mega-printers and everything in between — so we wanted to share a few tips to help you avoid some common pitfalls while choosing a printer and getting your magazine ready for primetime.
The emergence of digital magazines into the tablet medium has been pretty rough going thus far, considering publishers' testy reception to Apple's 30 percent commission and somewhat heavy-handed information-sharing policies, and in light of the struggles of content producers to create affordable, user-friendly tablet editions of their print magazine designs. Watching the development of a new media format in its infancy has been fascinating, as all parties involved try to take advantage of new opportunities and cash in on the millions of tech-savvy, gadget-loving users on the leading edge of tech.
Otherwise known as "brand magazines" and "customer magazines," a whole host of titles is being churned out these days by companies looking to capitalize on the trust, familiarity and loyalty they hold with their patrons. And the strategy is working.
Print publications face many of the same challenges the three major U.S. TV networks were forced to confront with the advent of cable. Way back when, cable TV rather suddenly began to splinter the traditional oligopoly on televised content into dozens (and now hundreds) of choices for viewers. Today, though, all media outlets — including magazines — are up against a staggering number of potential online sources of information, fun and distraction. That is the new reality, and there's no sense pining for a simpler time. The battle for eyeballs can be brutal, and to succeed magazines will have to adapt or surrender — like it or not.
Print mags are one of the few formats left that allow us to separate from all the connectedness in which we live the bulk of our lives. Assuming you can shut off your team of little gadget friends, print allows you to achieve that rare modern feat: doing one thing at a time — and nothing else.
Reading the headlines lately, from news outlets and bloggers alike, I've been simply blown away at how many stories and posts have been written about the current state of the magazine publishing industry. And most seem to point to one supposedly inevitable conclusion: that, yes, print is pushing up daisies. And iPad and friends, the slick, dazzling newcomers on the scene? They'll be taking over.
While I'll concede that 21st-century technology obviously plays an invaluable and dominant role in modern culture, magazines are the one little bit of turf I'm not willing to give up, the one medium I'm not surrendering to the clutches of the web.
In the weeks, months and years ahead, we hope to provide magazine publishers with a wealth of useful information on magazine design and marketing strategies.