If you're planning on publishing a print edition of your magazine and haven't yet gotten around to requesting printing bids, you'll likely soon find out that printing and mailing/distribution costs can make up a large portion of your operating expenses — so planning ahead and educating yourself on the printing process can make a world of difference both to your budget and in the final quality of the finished product. One factor that can have a major impact on your printing costs is the actual paper (often referred to as "paper stock" in the industry) on which your magazine will be printed.
If you’re an editor who loves a thorough, well-written piece, the whole idea of leaving white space in a layout — space that could be filled with more words — might not make much sense. The idea behind white space, however, isn’t to take away from your content. Quite to the contrary, white space and other important design elements should work together to create a synergy with the editorial that enables your stories to come alive and hit home with readers. If you’re trying to cram every nook and cranny in the design with something, you may need to step back and evaluate whether all that content really is adding to or detracting from the reading experience.
While direct mail donation solicitations may form the backbone of many nonprofits’ fundraising efforts, are they enough to meet your organization’s financial needs, and could there be a better vehicle for moving your supporters to give? Many nonprofits are now turning to publishing a regular magazine to help them connect and stay engaged with stakeholders.
Here at Picante, we work on designing and producing magazine issues just about every single day. It occurred to me recently that, as part of our workflow, we rely on a lot of graphic design terminology that might come across as confusing jargon to new publishers — so I decided to put together a glossary of terms and definitions that hopefully will prevent some of that confusion.
Here at Picante we've created magazine designs across a wide variety of subject matter over the years. And when it comes to developing designs for such a broad range of topics, we've found that a few general guidelines apply to all of them — and to laying the groundwork for success with any publication.
Once simply a vehicle for communicating the facts and figures behind an organization's bottom line, the annual report in recent years has evolved into a powerful tool for establishing and enhancing connections. While numerical data certainly does reveal part of the picture, a properly planned and designed annual report can achieve and convey a great deal more, empowering organizations to tell their individual stories and convey their unique visions in human, real-world terms.
if you're a publisher of any kind, from magazines to annual reports to catalogs and beyond, you'll likely have to make yourself familiar and comfortable with the printing process and educate yourself on how to plan for and request print bids. This post will help walk you through this aspect of the publishing business.
Magazines can serve a number of valuable objectives for hospital organizations looking to get their many public outreach messages out to the population of a local or regional service area. In this post, we lay out the path to help you get your hospital's magazine up and running, as well as cover some design tips to consider when developing the magazine's look and feel.
Few aspects of a magazine, except perhaps the overall quality of the design itself, can drastically impact the reader experience — positively or negatively — quite like the quality of photography used in an issue. At its best, photography can act in a kind of synergy with the magazine's layout elements, lending a sense of artfulness and professionalism to an otherwise-solid design sensibility. And at its worst, low-quality shots can undermine all the hard work the magazine designer has put into his or her creation. This article is intended primarily for new magazine publishers who need some help getting their photography up to snuff.
Whether you're new to the magazine publishing business or not, finding a solid, reliable company to outsource your design with is one of the most important tasks in setting up your team. For publishers with dreams of seeing their publication take off and thrive, their design firm can be a pivotal partner in the success of the venture for years to come.
When new clients contact us about a magazine publishing project, one of the most frequent questions they ask us is, "How does your magazine design process work?" Especially for new publishers, the transformation of their editorial copy and photography into a gorgeous, professional work of art worthy of display on any newsstand anywhere might seem a bit mysterious and complicated. So we thought we'd try to shed a little light on some of the mystery and show you just how easy our design process is.
Came across a great Business 2 Community article today for new publishers looking to put together a custom magazine design — includes tips on getting your content organized, creating your dynamite content (which is absolutely essential in today's competitive magazine marketplace), and working with your magazine designer.
Quick — what's the first thing you notice about a new magazine on the rack? The nameplate? The cover shot? Perhaps. But I'd argue that the first thing you notice, whether you're consciously aware of it or not, is the design.
For magazine publishers looking to maximize their profitability, minimizing printing costs (without a significant drop in quality or reliability) is essential. At Picante, we've been dealing with printers for many, many years now, from small corner print shops to behemoth mega-printers and everything in between — so we wanted to share a few tips to help you avoid some common pitfalls while choosing a printer and getting your magazine ready for primetime.
The emergence of digital magazines into the tablet medium has been pretty rough going thus far, considering publishers' testy reception to Apple's 30 percent commission and somewhat heavy-handed information-sharing policies, and in light of the struggles of content producers to create affordable, user-friendly tablet editions of their print magazine designs. Watching the development of a new media format in its infancy has been fascinating, as all parties involved try to take advantage of new opportunities and cash in on the millions of tech-savvy, gadget-loving users on the leading edge of tech.
Otherwise known as "brand magazines" and "customer magazines," a whole host of titles is being churned out these days by companies looking to capitalize on the trust, familiarity and loyalty they hold with their patrons. And the strategy is working.
Print publications face many of the same challenges the three major U.S. TV networks were forced to confront with the advent of cable. Way back when, cable TV rather suddenly began to splinter the traditional oligopoly on televised content into dozens (and now hundreds) of choices for viewers. Today, though, all media outlets — including magazines — are up against a staggering number of potential online sources of information, fun and distraction. That is the new reality, and there's no sense pining for a simpler time. The battle for eyeballs can be brutal, and to succeed magazines will have to adapt or surrender — like it or not.
Print mags are one of the few formats left that allow us to separate from all the connectedness in which we live the bulk of our lives. Assuming you can shut off your team of little gadget friends, print allows you to achieve that rare modern feat: doing one thing at a time — and nothing else.