The design process starts with a call to help us get a good feel for your audience, subject matter and design expectations — essentially, we talk with you to figure out what kind of design sensibility would be a good fit for your readers. Then we typically create two distinct design directions to allow for some flexibility in the design review process and explore some different design possibilities. Once you have narrowed down the final look to a single direction, we work with you to revise the final design until you’re completely satisfied and ready to move forward.
For magazines, annual reports and catalogs, we then expand upon the initial designs to produce the rest of the publication using your copy. If you would like us to copyedit or proofread your copy before publication, we can handle that, too.
Photos and illustrations can be supplied by you, or we can search through the vast supply of online stock imagery resources to find just the right shots to go along with your editorial content.
Once the revision process has been completed and the publication is ready for finalizing, we put the document through a meticulous 20-step prepress process, to ensure the files are as immaculate as possible prior to printing and/or digital distribution. When you’re ready, we output the final PDFs and deliver them electronically to the printer, according to their specifications.
Should any revisions be needed on press during the blueline process, we’ll handle those as well.
For a more detailed explanation of our magazine design process, be sure to take a look at our blog post “Magazine Publishing 101: A Crash Course for New Publishers.”